Showing posts with label Respresentation in media notes. Show all posts
Showing posts with label Respresentation in media notes. Show all posts
Thursday, 7 April 2011
Representation in Media notes-3
Truth or Lies
Media representations are a very political issue as the influence of media exerts a major impact on the way we view the world.
Gender and Media Representation
Gender is the basic way we use to sort out human beings. Essential elements of our own identity and the identities we assume other people to have, come from the concepts of gender.
Many objects, not just humans are represented by the media as being masculine or feminine. Mainly in advertising as we’ve grown up with those connotations.
Typically masculine: Tough, hard and sweaty
Typical feminine: Fragile, soft and fragrant
Representation in Media notes-2
Extension/Restriction of experience of reality
By giving audiences information, media texts extend experience of reality.
Watching documentaries about political events/historical events extends your experience on reality. Producers of the media have selected the information we receive, which means our experience is restricted.
We only see the edits they make, not the actuality of the situation.
Representation in Media notes-1
Representation in Media
Media texts are re-presentations of reality. They produce different versions of what is perceived. Every single media form is representation of somebody else’s concept.
Without media our perception of reality would be limited as we need media to make sense of our reality.
Representation is a fluid two-way process: producers produce the text, and the audience deciphers the meaning.
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