Thursday 7 April 2011

Representation in Media notes-3

Truth or Lies
Media representations are a very political issue as the influence of media exerts a major impact on the way we view the world.
Gender and Media Representation
Gender is the basic way we use to sort out human beings. Essential elements of our own identity and the identities we assume other people to have, come from the concepts of gender.
Many objects, not just humans are represented by the media as being masculine or feminine. Mainly in advertising as we’ve grown up with those connotations.
Typically masculine: Tough, hard and sweaty
Typical feminine: Fragile, soft and fragrant

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